Jonas Mayer

You probably think your website is fine. Most people do, right up until they actually check.

Voice technology is transforming how people interact with digital devices, from checking the weather to managing smart homes, making life easier for millions.

Ever attempted to read a text that is written on a light gray background or white text on yellow? Annoying, isn't it? That fight is exactly what millions of users with visual impairments have to face every day, not because of their eyesight, but because of color contrast issues in digital design.

In today’s mobile-first world, apps are often the primary way users interact with brands. But for millions of people with disabilities, many mobile experiences remain difficult or impossible to navigate.

Often times, marketers overlook the role of alt text, and images are not optimized for accessibility, hampering user experience and SEO performance. This can create a crucial issue, as are more and more businesses and brands seeking to use images to convey meaning to the user and engage them.

Imagine trying to click a button or fill out a form, however, your hands do not do what you want. For individuals living with a motor disability, something as simple as this can become a daily battle, and a normal website can become an irritating barrier.