Accesstive Privacy Notice

Last Updated: May 21, 2025

Privacy Promise - The Human Side of Accesstive

At Accesstive, accessibility isn't just about better websites. It's about people. Real people, with real needs and real rights. That’s why privacy isn’t a footnote for us. It’s part of the foundation.

We believe that every person, regardless of ability, deserves to feel safe, seen, and respected online. That includes protecting the data of every visitor using a website powered by Accesstive.

Here's Our Plainspoken Pledge:

We collect what’s needed. Nothing more.

When someone visits an Accessible-enabled website, we may gather limited technical data to improve the experience and performance of our tools. We don’t dig deeper than we need to, and we never sell personal info. Ever.

We use data to empower, not exploit.

Any data we do collect helps us ensure websites are actually accessible. It helps us fine-tune experiences, not feed ads or create profiles.

We respect your boundaries.

If you’re a visitor, you stay anonymous. If you're a client, your team’s contact info is only used for communication, support, or product improvement. Full stop.

We keep things locked down.

Our systems use strong encryption and modern safeguards to protect any data we hold. We treat your privacy like we’d want ours treated with care and vigilance.

We stay accountable.

Transparency isn’t a buzzword for us. If anything changes in how we handle data, you’ll know about it upfront, clearly and honestly.

At Accesstive, we’re committed to protecting your privacy while empowering everyone to access digital experiences. This Privacy Notice (“Notice”) explains how Accesstive and its affiliates (“Accesstive,” “we,” “us,” or “our”) collect, use, process, and share personal data as a data controller (i.e., when we decide how and why data is processed). It also outlines your rights and how we safeguard your information.

This Notice applies to personal data collected through our website (www.accesstive.com), SaaS platform, mobile apps, accessibility audits, training services, newsletters, events, and other offerings (collectively, the “Services”). If we process data as a data processor on behalf of our customers (e.g., for accessibility compliance reports), the customer’s privacy notice and our data processing agreement apply.

Read on to understand our practices:

1. What Personal Data Does Accesstive Collect?

We collect personal data to deliver inclusive, accessible solutions that empower users. The data we collect depends on how you engage with our Services:

  • Account and Profile Data: When you sign up for an account, trial, or training session, we collect your name, email address, organization, job title, and contact details.
  • Usage Data: Information about your interactions with our website, platform, or apps, including IP address, browser type, device details, pages visited, and actions taken (e.g., audit requests or dashboard activity).
  • Service Data: Data you or your organization submits through our Services, such as accessibility compliance reports, PDF remediation inputs, or feedback. As a processor, we handle this data per our customers’ instructions.
  • Training and Event Data: Information provided when registering for workshops, webinars, or consultations, such as contact details or accessibility training preferences.
  • Marketing Data: Details you share when subscribing to newsletters or engaging with our campaigns, like email preferences or interests.
  • Payment Data: Billing details (e.g., credit card or payment account information) processed securely via third-party providers for subscriptions or services like audits.
  • Other Data: Feedback, survey responses, or inquiries sent to support@accesstive.com, including accessibility statement requests or legal support queries.

We may also collect data automatically via cookies (see Section 8) or from third parties, such as analytics tools or integration partners. (such as Google Analytics & Zoho) 

2. How Does Accesstive Use Your Personal Data?

We use your data to make digital experiences accessible and seamless, aligning with our mission to prioritize inclusion. Specific uses include:

  • Delivering Services: Managing accounts, providing accessibility audits (manual and automated WCAG testing), continuous monitoring, PDF remediation, and integration with platforms like WordPress, TYPO3, or Shopify.
  • Enhancing Accessibility: Analyzing usage to improve our platform, dashboards, and alerts, ensuring compliance with standards like WCAG 2.1 AA, ADA, and EN 301 549.
  • Supporting Customers: Offering training workshops, developer consultations, and legal support (e.g., accessibility statement generation or lawsuit response assistance).
  • Communication: Sending service updates, responding to inquiries, or sharing newsletters and promotions (with consent, where required).
  • Compliance and Security: Meeting legal obligations (e.g., ADA, AODA, BFSG) and protecting our Services from fraud or misuse.
  • Personalization: Tailoring dashboards, reports, or training content to your needs, ensuring high-contrast, readable outputs.

As a processor, we use customer-submitted Service Data only as directed by our customers (the data controllers).

3. What Legal Basis Do We Rely On?

We process personal data in compliance with global privacy laws, including GDPR (EU), CCPA (USA), AODA (Canada), RPwD Act (India), Equality Act 2010 (UK), and Germany’s BFSG. Our legal bases are:

  • Contractual Necessity: To deliver Services under our Terms of Service, such as providing audits, monitoring, or integrations.
  • Consent: For optional activities like marketing emails, training registrations, or non-essential cookies (you can withdraw consent anytime). We provide opt-out options via email or direct communication from our platform.
  • Legitimate Interests: To improve our platform, analyze usage, or prevent fraud, provided your rights are not overridden.
  • Legal Obligations: To comply with regulations, such as providing VPAT reports (USA), accessibility statements (EU), or feedback mechanisms (Canada).

For EEA/Switzerland customers, we act as a controller for account and marketing data and as a processor for Service Data. Customers acting as controllers must ensure their own compliance.

4. How Do We Share Your Personal Data?

We share personal data only with trusted partners to deliver our accessibility-focused Services, under strict agreements:

  • Affiliates: Accesstive group companies supporting audits, training, or technical operations.
  • Sub-Processors: Third-party providers (e.g., cloud hosting, analytics, payment processors) assisting with our Services. See our sub-processor list at [www.accesstive.com/sub-processors].
  • Integration Partners: Platforms like WordPress, Shopify, or TYPO3 for seamless Service integration, per customer instructions.
  • Business Transfers: In cases of mergers, acquisitions, or reorganizations, we may share data with relevant parties, with efforts to notify you.
  • Legal Requirements: When required by law, such as for regulatory compliance (e.g., ADA, BFSG) or court orders.

We never sell or rent your data. All sharing complies with applicable laws and our commitment to inclusion.

5. Where Do We Process and Store Your Data?

All your data is securely stored and processed in Germany by our trusted partner, ALL-INKL.COM (Neue Medien Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany).

Their state-of-the-art data centers are ISO-certified and comply with GDPR, Germany’s Barrierefreiheitsstärkungsgesetz (BFSG, by mid-2025), and EN 301 549 requirements. With daily full backups and robust security measures, your data stays safe and accessible within Germany’s strict data protection framework. This ensures compliance with EU regulations and protects your data under German law. For inquiries, email privacy@accesstive.com.

6. Your Rights and Choices

We empower you to control your personal data, in line with global laws (e.g., GDPR, CCPA, AODA). Your rights include:

  • Access: Request a copy of your data, including VPAT reports or accessibility statements.
  • Correction: Update inaccurate data.
  • Deletion: Request data deletion, where permitted.
  • Restriction: Limit processing in certain cases.
  • Data Portability: Receive your data in a structured format.
  • Objection: Opt out of marketing or processing based on legitimate interests.
  • Withdraw Consent: Stop marketing or non-essential cookies anytime.

To exercise these rights, contact privacy@accesstive.com. For Service Data processed on behalf of customers, refer to the customer’s privacy notice.

7. Security Measures

We protect your data with robust, inclusive security practices:

  • Encryption: AES 256-bit for data at rest, TLS 1.2 for data in transit.
  • Access Controls: Role-based access, two-factor authentication, and audit logs.
  • Secure Hosting: Data stored in segmented Virtual Private Clouds (VPCs) across multiple availability zones.
  • Regular Testing: Vulnerability scans and compliance audits to meet ADA, Section 508, and EN 301 549 standards.

While we strive for maximum security, no system is infallible. We promptly address any suspected breaches.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to make our Services accessible and user-friendly, ensuring WCAG-compliant contrast and readability:

  • Essential Cookies: Enable core functionality, like account access or dashboards.
  • Analytics Cookies: Track usage (e.g., via Google Analytics) to improve accessibility features.
  • Marketing Cookies: Deliver personalized promotions, with your consent.

Manage preferences via our cookie consent tool or browser settings. All cookies include accessible alt-text where applicable. See our Cookie Policy for details.

9. Third-Party Services and Integrations

Our Services integrate with platforms like WordPress, Shopify, or TYPO3, and may include social media features (e.g., “Share” buttons). These third parties have their own privacy policies, which we don’t control. 

All integrations are designed with accessibility in mind, using diverse, inclusive visuals and WCAG-compliant designs.

10. Contact Us

Questions or concerns? Reach out to us:

Accesstive

Bischofsweg 6
01097 Dresden
Germay

Email: privacy@accesstive.com
Phone: +49 351 48 19 66 61

For GDPR, AODA, and BFSG Act inquiries, Accesstive is the data controller. EU residents may contact our European affiliate at [insert European office details, if applicable]. You can also file complaints with your local data protection authority.

Additional Notes

  • Updates: We may update this Notice to reflect new Services (e.g., legal support, training) or legal changes (e.g., BFSG compliance by mid-2025). We’ll notify you via email or our platform.
  • Children’s Privacy: Our Services are not for users under 16. Contact us at privacy@accesstive.com if you believe we’ve collected minor data.

Thank you for choosing Accesstive to make the digital world accessible for all.

Our Branding Guidelines Privacy: 

1. Branding Guidelines:

  • Voice and Tone: Used clear, inclusive, human-centered language, avoiding jargon (e.g., “empowering everyone” instead of technical terms). Emphasized accessibility as the core mission.
  • Typography and Colors: Referenced WCAG-compliant contrast and accessible fonts in the cookie and website integration sections.
  • Imagery: Noted alt-text and diverse visuals in Section 9, aligning with inclusive design principles.
  • Logo: Not directly applicable to the privacy notice, but the tone reflects a professional, trustworthy brand identity suitable for logo guidelines.

2. Additional Services:

  • Integrated accessibility audits (manual/automated WCAG testing, PDF checks), continuous monitoring (dashboards, alerts), legal support (accessibility statements, lawsuit assistance), integrations (WordPress, Shopify, TYPO3), and training (workshops, developer consultations) into Sections 1, 2, and 9.
  • Highlighted these services as part of Accesstive’s mission to be a full-service accessibility partner.

3. Regional Compliance:

  • Added references to ADA, Section 508, EN 301 549, BFSG, AODA, RPwD Act, and Equality Act 2010 in Sections 2, 3, 6, and 7.
  • Included specific requirements like VPAT reports (USA), accessibility statements (EU), feedback mechanisms (Canada), and BFSG compliance (Germany) where relevant.

4. Visual and Accessibility Focus:

  • Ensured the notice reflects Accesstive’s commitment to accessibility by mentioning WCAG 2.1 AA compliance, high-contrast outputs, and inclusive design in dashboards, reports, and integrations.
  • Used simple, readable language to align with accessibility principles.